A WhatsApp CRM is a customer relationship management platform that enables businesses to interact with customers via WhatsApp in an organized and automated way. It combines the familiarity and convenience of WhatsApp with the structured data and workflow management of a traditional CRM system. Businesses can use it to:
Centralize customer communications through a unified WhatsApp inbox.
Automate messages such as greetings, reminders, and follow-ups using chatbots.
Track conversations and customer history to personalize interactions.
Assign chats to team members or departments for efficient support.
Manage leads and sales pipelines, with integration into marketing and sales workflows.
Analyze performance through dashboards and reporting tools.
This makes WhatsApp CRM especially valuable for sales teams, customer support, e-commerce businesses, and service providers seeking to offer real-time, personalized communication at scale.
